I was asked what was my number one business tip at the recent MYOB Conference for 2011.
It was quite simple! Cash is still king. That is to say, a successful business must have the cash to run the business and to invest in it's future. This means that the business manager must be in touch at all times with it's creditors (accounts payable) and debtors (accounts receivable) and match the timing differences between the two to ensure that the debtors exceed creditors to ensure a sustainable business.
The number one mistake that small business make is to quite simply spend or draw more out of the business than there is available. Cash at the bank is not a reflection of cash flow or available cash funds. For example, if you have $15,000 in the bank, but you have $20,000 in creditors, quite clearly, there is a cash shortfall of $5,000. My rules are:
- Ensure that you have a handle on how much your customers owe you and when it will be paid;
- Ensure that you have a handle on how much you owe your suppliers and when it must be paid;
- Ensure that you are continually invoicing more than you need to cover the people who you need to pay, cover your overhead costs & expenses and make a profit (if you can't do this, your business is in need of a review);
- Ensure that 2 & 3 are sustainable;
- Ensure that you can invest in your business' future and detail this in your business plan;
- If the answer in 2 and 3 is NO, you need to either increase 1 or decrease 2 or both!!
Most importantly - be very, very careful about spending more than you have - in particular in areas where there is little or no return for your investment (discretionary spending and owners drawings/wages).
