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5 Reasons Your Business Needs Facebook Ads

Facebook ads are a great way for small business owners to get involved in online advertising. Compared to competitors like Google AdWords, they are much easier for beginners to set up. Here are five reasons to consider using Facebook ads.

Targeting

Facebook ads allow you to target specific demographics. You can target campaigns based on age, sex and location to place your ads before the right audience. Facebook uses members’ interests, the pages they like and the groups they join to determine who sees your ads, ensuring that your advertising money is not wasted.

Engagement on your Facebook page

Since they are part of the site’s ecosystem, Facebook ads can improve engagement on your Facebook page. You can use these ads to attract new visitors, or you can choose to show the ads only to people who have already liked your page. The latter option ensures that only people who already have an interest in your products and services see your ads.

Word of mouth

Facebook ads help you leverage the power of social media. When someone interacts with your ad, their friends will be notified. Those friends may visit and like your page as well. People trust their friends and relatives more than any advert and Facebook ads take full advantage of this trust.

Cost effective

Since Facebook ads target your audience more precisely, they ensure that you get a relatively low cost per click. This saves your advertising budget and improves return on investment. You have the option to specify a “Lifetime” budget over a specific time period to ensure you never overspend on your allocated amount.

Lead generation

Facebook ads can generate new leads for your business by promoting your products and services to people who have an interest in them. This can increase sales, open new markets and increase your customer base.

Facebook ads are an excellent advertising medium for any small business. The key is to define your target audience carefully and ensure that the right people see your ads.

Digital Marketing for Small Business Growth

If you need assistance setting up Facebook for ads or creating targeted audience for your social media profiles, get in touch! Our classic, digital and social media marketing services are completely customisable and we are passionate about supporting small businesses to grow and succeed.

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